Canon Pixma - For the Stuff of Life

For the Stuff of Life

An animated visual whirlwind from Electric Studios in this new work for Canon, celebrating the versatility of their PIXMA printers that thrive in the chaos of our blurred home and work lives.

Studios were tasked to animate words, graphics and images to mirror the printing process and dramatise the chaos of everyday life.

This Pan-European campaign was created through VCCP and directed by Simon Ratigan at Rouge Films.

Advertising Agency: VCCP
Creative Director: Jim Capp
Senior Creatives: Pip Bishop & Chris Hodgkiss
Tv Producers: Rosie Good & Izzie Haak
Designer: Tom Loach
Artworkers: Toby Kadir & James Perry​

Production Company: Rogue Films
Director: Simon Ratigan
Producer: Tim Nunn ​

Design & Animation Studio - Electric Studios 
Executive Producer - Ben Honour
Head Of Creative - Geoff Parsons
Creative Directors: Geoff Parsons & Sam Tootal
Post Producer - Rowland Kimber
Creative Lead - Jess Gaynor

Editor: Sam Jones
Edit House : The Quarry

Music Composition: Sine Studios
Music Composer: George Stephenson

Audio Post-Production Company: Sine Sound Production
Audio Mixer: Phil Bolland & Frankie Beirne
Audio Producer: Julian Marshall

Design & Animation by Electric Studios